Client / Arena Stage
Services / Strategy

AMS Planning & Research was engaged by Arena Stage in July, 2012 to assist the company in business and strategic planning as it continued to adapt to operations at the Mead Center for American Theater. AMS’s specific charge was two-fold: to assist the company in developing an “interim business plan” for fiscal 2014 and, subsequently, to guide the company in the preparation of a strategic plan for a “vital” future.

The first stage of our work was to conduct an expansive review of current operations, explore opportunities to shift the activity mix at the theater to generate additional net revenue, assess operating costs to identify opportunities for further cost reduction, and prepare an interim business plan for fiscal 2014. This work was conducted in partnership with Arena’s Business Model Task Force (BMTF) and was presented in October, 2012.

With this short-term business model in place, AMS, along with Arena Stage leadership and a planning committee comprised of board and senior level staff, embarked on an assessment of the external landscape as well as internal governance; a review of institutional vision, mission, and values; robust discussions on how to define ‘success’ for Arena Stage; and an analysis of priorities and activity balance for the future in the context of a five-year financial plan.