AMS worked with a community-based committee of leaders from Salt Lake County's business, cultural, governmental, religious and educational sectors and through a process of comprehensive research and consensus-building, developed recommendations for a twenty-year plan for cultural facilities development.

The legendary Apollo Theater in Harlem, New York, celebrated its 75th anniversary in 2009 and has been operating as a not-for-profit organization since 1991. AMS was engaged to assist Board and professional leadership in developing a successful strategy for operations following their $68 million capital campaign and renovation in 2011.

TheatreWorks in Palo Alto, CA, engaged Audience Insight to conduct an extensive audience research project designed to evaluate subscriber and single ticket buyer attitudes and preferences, as well as identify non-attendee attitudes and preferences toward attending theatrical performances.

What is the role of city government in fostering a thriving arts community? The City of Minneapolis engaged AMS to explore that very question through a broad and public dialogue. Public forums, planning meetings, and primary research brought new focus to the city's work, and redefined its relationship in both tangible and strategic ways.